Website Redesign Services That Keep (and Grow) Your Rankings

Website redesign

Our website redesign services give you a faster, clearer site while keeping the Google rankings you worked for. A website redesign is one of the best investments a business can make, as long as it is done carefully. Done well, a website redesign brings a fresher look, faster pages and more enquiries. Done badly, it can wipe out years of Google rankings overnight. Our job is to give you the first outcome and protect you from the second.

When a website redesign makes sense

Most businesses redesign every three to five years. The trigger is usually a mix of things: the site looks dated next to competitors, it is slow on phones, the team avoids updating it, or the business has simply grown and the site no longer describes what you do. If enquiries have dropped while traffic stayed the same, the design and message are often the problem.

Before recommending a full rebuild, we look at the numbers. Sometimes a focused refresh of key pages and a round of speed optimization gets you most of the benefit for a fraction of the cost. We will always tell you if that is the case.

How we protect your rankings during a website redesign

The biggest risk in any website redesign is losing traffic you worked hard to earn. Pages get renamed, content gets cut and old links break. Google then has to work out where everything went, and rankings drop while it does. We avoid that with a simple, careful process.

• We list every page that brings traffic, links or enquiries
• We map each old URL to the right new page
• We keep or improve titles, headings and content that already rank
• We set up redirects and test every one before launch
• We watch Google Search Console closely for several weeks afterwards

Google explains why this matters in its own guide to moving a site with URL changes. We follow the same principles on every project.

Design that works harder

A new design is a chance to fix what was not working. We simplify menus, make calls to action clearer, add proof like reviews and case studies, and design every page for mobile first. The result should look better, but more importantly it should guide visitors towards getting in touch.

Switching platforms at the same time

Many clients use a website redesign to move to a better platform, for example from Wix to WordPress or from an old theme to Webflow. That is often a smart move, and our website migration process handles content, redirects and forms in one go. If you are not sure which platform suits you, our web design team will explain the options.

After the redesign

Launch day is not the end. We monitor rankings and errors, fix anything that comes up and can keep the site healthy on a care plan. Many clients also start SEO services after launch to build on the new foundation.

Your website redesign checklist

A good redesign follows a clear order: audit what you have, decide what to keep, plan the new structure, map every old URL to a new one, then design, build and test. Skipping steps is how businesses lose rankings. Our free website redesign checklist walks through every stage, and if you are also changing platform, our migration SEO checklist covers the extra steps.

How much does a website redesign cost?

Redesign costs depend on the number of pages, how much content needs rewriting and whether the platform is changing. If your structure and content are sound, a redesign can focus on design and speed, which keeps the budget lower. If the site has grown messy over the years, a fuller rebuild is often better value in the long run. Our guide to website costs explains the ranges.

Most small business redesigns fall between $1,490 and $2,990, and stores start from $4,990. The final price depends on page count, content and features. Get an estimate in a minute with the website redesign cost calculator, read our website redesign cost guide or compare packages on the pricing page. Before you start, the website redesign checklist helps you avoid the usual mistakes.

Build speed in from the start

A redesign is the best time to fix slow pages for good. We set strict limits on image sizes, scripts and fonts, and test every template against Core Web Vitals before launch. Read Core Web Vitals explained to see what we measure, and see our speed optimization service if you want to keep your current design but make it faster.

Thinking about a website redesign? Start with a free website audit to see what is working today, or contact us for a fixed quote.

Professional website redesign services

Professional website redesign services start with evidence, not taste. We audit your current site, record every URL that brings traffic, map redirects before design starts and check Core Web Vitals on both versions. That is how a redesign grows leads instead of losing them.

WordPress website redesign services

Most of our redesigns are on WordPress. We rebuild slow page-builder sites as clean, editable themes, keep your content and SEO settings, and hand over a site your team can update. If you are moving from another platform, see our website migration services and guides for Squarespace to WordPress, Wix to WordPress and Webflow to WordPress.