How much does a website redesign cost in 2026?

Website redesign cost is one of the most searched questions from business owners, and quotes vary wildly. This guide explains the average website redesign cost in 2026, what drives the price and how to budget for a redesign that brings more enquiries without losing your Google rankings.

Average website redesign cost ranges

These are rough ranges we see across the US, UK, Canada and Australia. Prices vary by region, provider and scope, so treat them as a guide, not a quote.

• Visual refresh on the same platform by a freelancer: often $1,500 to $5,000
• Small business redesign by an agency: often $5,000 to $15,000
• Redesign with a platform move and SEO migration: often $6,000 to $20,000
• Large or content-heavy site redesign: $20,000 and up
• Online store redesign: often $8,000 to $30,000 or more

Our own redesigns start from $1,490 for small sites and $2,990 for typical business sites, with stores from $4,990. You can get a personal estimate with our website redesign cost calculator.

What drives the cost of a website redesign

• Number of pages and unique templates
• How much content needs rewriting
• Whether the platform is changing, for example from Wix to WordPress
• SEO migration work: URL mapping, redirects and metadata
• Features such as booking, ecommerce or integrations
• Speed and accessibility improvements
• Photography, video and branding updates

Website redesign cost by type of business

• Local trade business, such as a plumber or roofer: usually a mid-size project focused on service and town pages, quote forms and speed
• Clinic or med spa: treatment pages, booking integration and photography push the cost up
• Law firm: practice area pages, attorney bios and intake forms, often with extra copywriting
• Online store: product templates, checkout testing and data migration make these the largest projects
• Consultant or small service firm: often the smallest redesigns, with a handful of pages

Freelancer or agency?

A freelancer can be great value for a visual refresh on a small site. An agency usually costs more but covers strategy, design, development, SEO migration and support with one team. The key question is not who is cheaper, but who will protect your rankings and still be around after launch.

How to reduce the cost without cutting corners

• Keep the pages that work and redesign the ones that do not
• Provide your own photos and first drafts of copy
• Stay on your platform if it still fits your needs
• Launch the core pages first and add the rest later
• Avoid features you will not use in the first year

Signs you need a website redesign

• Your site is slow on phones or fails Core Web Vitals
• Enquiries have dropped even though traffic has not
• You are embarrassed to send people to the site
• Updating it takes a developer every time
• It does not reflect the services you sell today

What a website redesign process looks like

1. Audit: analytics, rankings, speed and what enquiries come from
2. Plan: sitemap, pages to keep, merge or remove, and a URL map
3. Design: key templates first, then the rest of the pages
4. Build: on a staging site, with content moved and improved
5. SEO migration: redirects, metadata and schema checked
6. Launch and monitor: Search Console, analytics and fixes in the first weeks

For a typical small business site, this takes four to eight weeks. Platform changes, large content rewrites and stores take longer.

What you should get for the money

• A written plan and a fixed price before work starts
• A mobile-first design tested on real phones
• A full URL map and 301 redirects
• Speed improvements you can measure
• Training so your team can update the site
• Support for the first weeks after launch

The hidden cost: lost rankings

The most expensive redesigns are the ones that lose traffic. When URLs change without redirects, or ranking pages are removed, a site can lose a large share of its search traffic overnight and take months to recover. Mapping every URL, keeping or improving content on ranking pages and checking Search Console after launch costs a little more up front and protects the investment.

Redesign or rebuild from scratch?

If your structure, content and platform are sound, a redesign can focus on design, speed and conversion, which keeps costs down. If the platform is holding you back or the site is very slow, a rebuild on a better platform is usually cheaper over three years than patching the old one. Our website redesign checklist helps you decide.

Example redesign budgets

A local plumber with twelve pages who wants faster pages and better quote forms usually sits at the lower to middle end of agency pricing. A dental clinic adding treatment pages, booking integration and new photography sits in the middle. A store with hundreds of products, a platform change and new product templates sits at the top. The calculator gives you a range for your own mix.

Questions to ask before you sign

• Is SEO migration with redirects included?
• Who writes and moves the content?
• How many rounds of design changes are included?
• What happens if rankings drop after launch?
• Who owns the site, the domain and the accounts?

How to budget for a website redesign

Start with the value of a new customer. If one or two extra enquiries a month would cover the redesign within a year, it is a sound investment. Then prioritise the pages that bring enquiries, plan content early and set aside a small budget for the first months after launch, when you will want tweaks based on real data.

Ongoing costs after a redesign

Budget for hosting, the domain, premium plugins or apps and maintenance. A care plan from $99 a month covers updates, backups, monitoring and speed checks. See all prices on our pricing page.

Getting a quote

When comparing quotes, check whether SEO migration, redirects, content, training and post-launch support are included. Our website redesign services include all of these at a fixed price agreed in writing. For a general budget guide, see how much a website costs.

Frequently asked questions

Key takeaways

The businesses that do well here are rarely the ones with the biggest budgets. They are the ones that get the basics right, measure what changes and keep going month after month. If you would like a second pair of eyes on your own site, get a free website audit or talk to us.